Another iconic piece of signage in Santa Monica (see SUPER LIGHT) slated for removal. I never saw Jerry’s Liquor in business, never had the chance to purchase a single malt nor a blended Scotch. Neither a rye nor a bourbon, not a vodka or a gin. No tequila, no mezcal, not even a humble bottle of Sauvignon bland [sic autocorrect]. I’m sure it’ll become another multi-story residence, it seems a lot of those go up these days, along with the rents.
THE LUDIC GESTURE 